We're MIDEVA

Hello.

We’re a human-centered design, innovation, and co-creation studio based in Kenya.

We work with teams and organizations to bring to life viable, innovative, and impactful interventions that tackle the complex social and business challenges of our time.

We design products, programs, services, and experiences that put beneficiaries and stakeholders at the center, using a co-design and co-creation approach.

We focus our work on impact sectors including Food & Agriculture, Education, Entrepreneurship, Health, Technology, Community and Wellbeing, and Environment.

About MIDEVA LABS
0101
We are human-centered

We infuse the principles of human-centered design, contextual design, and co-creation in all our work.

0202
We invest in
community.

The value within our community is a reflection of our work. We are intentional in building authentic communities.

0303
We embrace
ambiguity.

We are comfortable with the ambiguity that comes with the work that we do. Through this, with others, we make things happen.

What We Do

  • 01.
    Research, Design & Innovation Consulting
    We provide bespoke innovation consulting services including design and innovation research, user and community research, concept development and prototyping, venture and business design, and strategy design and implementation.
  • 02.
    Innovation Programs Design and Management
    We work with partners in designing and implementing innovation and entrepreneurship programs, business incubation, and business acceleration services, as well as designing other support programs
  • 03.
    Innovation Workshop Facilitation
    We provide contextualized training and facilitation services to individuals, teams, and organizations seeking to deepen their expertise in human-centered design and innovation. Workshops include Design Thinking, Co-creation, Design Sprints, Business Design, and Strategy Design.
  • 04.
    Venture building and Incubation
    We run a social venture studio that supports innovators and entrepreneurs to explore and validate ideas and to build and launch social ventures.

Our Work & Clients

We’ve worked alongside great clients and partners from around the world on research, design, innovation, entrepreneurship, and social impact projects.

Research, Design, Prototyping Business Model Design, Workshop Facilitation & Program Design

Innovation Program Support, Entrepreneurship Support, Facilitation, Startup Support Services

Program Design, Design Sprint Facilitation, Human-Centered Design Facilitation

Entrepreneurship Training, Workshop facilitation, Pitch Training and Innovator Coaching

Incubation Support, Program Design, Entrepreneurship Workshops Facilitation and coaching.

Program Design, Entrepreneurship Program Implementation, Mentorship Program Design & Implementation, Innovator Support.

User Research, Community Research, Prototyping, Business Design, Strategy Design

Program Design, Design Sprint Facilitation, Innovator Coaching

Our Team

We’re a diverse and creative team of researchers, designers, project managers, and venture builders, passionate about design, innovation, and social impact.

Pauline KananaIdea Studio Africa Lead

Pauline is a Design Strategy Lead and oversees the design, delivery, management, and growth of the Idea Studio Africa Program. She brings years of experience in program management and loves empowering communities and young people through design.

Isaac JumbaFounder / Managing Director

Isaac loves to work at the intersection of design, innovation, business, and communities and brings vast experience in leading teams, designing and implementing innovations across various social impact sectors, and in building partnerships.

Winter MutheuPeople & Operations Lead

With a background in operations management, project partnerships, and community management, Winter is keen to align the team and project operations in line with the organization’s vision and strategy. She has a passion for people development.

John MungeInnovation Consulting Lead

John holds an MSc. in Global Strategy in Business and Innovation Management from Leeds University Business School. With more than 5 yrs of professional experience in strategy and innovation, John leads our innovation & entrepreneurship portfolio.

Chizi KatamaCommunications Designer

With a background in journalism and visual design, and a passion for art, Chizi designs and executes strong and compelling, creative and visual designs, driven by strategy, for various mediums. Chizi strives to create memorable and unique designs through humane experiences.

Elizabeth MutwiriMarketing & Communications Lead

Lizz is an astute professional with over 8 years of experience across the industry specializing in marketing, communication, PR, and storytelling. She has a passion for implementing long-lasting solutions and currently leads our brand development and communications.

Irene MichukiCommunications Designer

Irene’s background is in Art, Creative, and Design. She brings a wealth of experience with nearly a decade in the fields of advertising, packaging, and branding and is creatively notorious for helping visionary brands win hearts by giving depth to their identity and communications.

Juliet MwihakiFinance & Admin Associate

As Finance and Admin Associate, Juliet helps piece together the financial mosaic of the company operations. Juliet brings over 5 years of experience in finance and operations with a deep understanding of financial analysis, business analysis, forecasting, and reporting.

Joy KaranjaProjects & Marketing Intern

Joy is currently a final year student of Business Information Technology at KCA University. In her role as a Projects and Marketing Intern, she brings her knowledge and passion for marketing and innovation to help the team design youth-centered interventions.

Work With Us

We’d love to hear from you and how we can collaborate

Get Started With Us

We’re excited to work with you. Whether you are looking to bring an idea to life or you are looking to implement a complex impactful project, or you are looking to infuse design and innovation in your work, processes, teams, and projects, or you are looking to design and implement programs and services for innovators,  we are here for you.

Let us know about your organization and your needs, and we will get started right away.