We're MIDEVA

Hello.

We’re a human-centered design, innovation, and co-creation studio based in Kenya.

We work with teams and organizations to bring to life viable, innovative, and impactful interventions that tackle the complex social and business challenges of our time.

We design products, programs, services, and experiences that put beneficiaries and stakeholders at the center, using a co-design and co-creation approach.

We focus our work on impact sectors including Food & Agriculture, Education, Entrepreneurship, Health, Technology, Community and Wellbeing, and Environment.

About MIDEVA LABS
0101
We are human-centered

We infuse the principles of human-centered design, contextual design, and co-creation in all our work.

0202
We invest in
community.

The value within our community is a reflection of our work. We are intentional in building authentic communities.

0303
We embrace
ambiguity.

We are comfortable with the ambiguity that comes with the work that we do. Through this, with others, we make things happen.

What We Do

  • 01.
    Research, Design & Innovation Consulting
    We provide bespoke innovation consulting services including design and innovation research, user and community research, concept development and prototyping, venture and business design, and strategy design and implementation.
  • 02.
    Innovation Programs Design and Management
    We work with partners in designing and implementing innovation and entrepreneurship programs, business incubation, and business acceleration services, as well as designing other support programs
  • 03.
    Innovation Workshop Facilitation
    We provide contextualized training and facilitation services to individuals, teams, and organizations seeking to deepen their expertise in human-centered design and innovation. Workshops include Design Thinking, Co-creation, Design Sprints, Business Design, and Strategy Design.
  • 04.
    Venture building and Incubation
    We run a social venture studio that supports innovators and entrepreneurs to explore and validate ideas and to build and launch social ventures.

Our Work & Clients

We’ve worked alongside great clients and partners from around the world on research, design, innovation, entrepreneurship, and social impact projects.

Research, Design, Prototyping Business Model Design, Workshop Facilitation & Program Design

Program Design, Design Sprint Facilitation, Human-Centered Design Facilitation

Entrepreneurship Training, Workshop facilitation, Pitch Training and Innovator Coaching

Incubation Support, Program Design, Entrepreneurship Workshops Facilitation and coaching.

Program Design, Entrepreneurship Program Implementation, Mentorship Program Design & Implementation, Innovator Support.

User Research, Community Research, Prototyping, Business Design, Strategy Design

Program Design, Design Sprint Facilitation, Innovator Coaching

Program Design, Design Sprint Facilitation, Innovator Coaching, Curriculum Design

Our Team

We’re a diverse and creative team of researchers, designers, project managers, and venture builders, passionate about design, innovation, and social impact.

Isaac JumbaFounder / Design Director

Isaac has over 8 years of experience working in the design, social innovation & entrepreneurship ecosystem in Africa and supporting initiatives around the world. He brings deep expertise in leveraging design & strategy approaches in helping organizations innovate sustainably.

Argie MuriukiPrograms Design

Argie is a Food Scientist by profession with over 5 years of experience in designing and delivering programs and technical training to students and young professionals in areas of sustainable food systems, leadership and career development.

Kari MruzStrategy & Operations

Kari brings over 10 years of experience working at the intersection of social impact and innovation in Rwanda, the US, Poland, and Kenya. Previously, she was the COO at Nairobi Garage. Kari brings expertise in Operations, Project Management & Strategy.

Maureen MutheuInnovation Research & Design

Mutheu is an experienced marketer and human-centred designer. She has in the past designed initiatives to support women and youth to create wealth. As a designer, she collaborates with others to create impactful solutions to today’s challenges.

Edwin NjorogeProduct Design Fellow

Edwin is an all-rounded product designer with a specialization in graphic design and UI & UX design. He has a passion for education and enjoys sharing knowledge with others through facilitation and organizing community events.

Chris RasuguCommunications Designer

Chris is a seasoned finance, operational and grants management professional with extensive experience managing international donor-funded programs for close to 20 years. He has supported different start-up companies in managing funded programs within complex environments.

Susan MainaPrograms Expert

Susan has over 5 years of experience helping support startups in Kenya to scale their impact and Masters in Management in Entrepreneurship and New Venture Creation at Wits Business School. She brings vast knowledge in program design, management and evaluation.

Vanessa MwangaleAdvisory

Vanessa is a seasoned Organisational Management expert who has supported fast-growing organizations to achieve sustainable growth through innovation, with 10 years of management experience getting things done and has experience working in the Humanitarian, Social Impact, E-commerce & Education.

Steven Sungyong Heo Leadership Advisory

Steven is a highly accomplished international development professional and the founder of the non-profit organization Africa Insight. With over 14 years of experience focused exclusively on African regions and international cooperation, he is recognized as a leading expert in civil society organizations, global citizenship, and cultural diversity.

Work With Us

We’d love to hear from you and how we can collaborate

Get Started With Us

We’re excited to work with you. Whether you are looking to bring an idea to life or you are looking to implement a complex impactful project, or you are looking to infuse design and innovation in your work, processes, teams, and projects, or you are looking to design and implement programs and services for innovators,  we are here for you.

Let us know about your organization and your needs, and we will get started right away.