Who We Are
Mideva Labs is a social-impact research, design and innovation consultancy collective that works across Africa. Through behavioural, human-centered design and community-powered approaches, we support teams and organizations to tackle complex challenges to create lasting impact. Through our initiatives, we are redefining what’s possible, and building a desired future, powered by research, innovation and community collaboration.
Our Guiding Principles
What we believe in
At Mideva, we believe that lasting impact is achieved through shared vision, intentional collaboration, and putting people and communities first.
Our vision is to shape a future where innovation put people first, and where businesses, communities and societies thrive in sustainable, impactful and inclusive ways.
As a team, we
- Act boldly and with accountability
- Listen curiously and act honestly
- Collaborate, experiment and inspire others to take action
- Act with integrity and groundedness