How might we support organizations and partners in the E-mobility ecosystem design more user-centered solutions?
Associations/ Project Partners
- Mideva
- No Third-Party Funding Associations
- Siemens Stiftung - Technical Advisor
Category
Location
- Nairobi, Kenya
Duration
- Multi-phase Programmatic approach (1.5 Years)
Quick Navigation
There is a global discourse and urge for a paradigm shift to sustainable development and climate resilience majorly through a focus on carbon footprints reduction. The transport sector being the second-largest contributor by a sector to GHG emissions is a crucial avenue of focus on the efforts to meet GHG reduction targets, for both climate nationally determined commitment goals and other sustainability aspirations, hence the focus on sustainable transport through e-mobility.
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Amongst the various methods of mobility to be considered, road transport is the biggest sub-sector going by GHG emissions hence the rationale to focus on the subset of electric vehicles(EVs).
With this backdrop, Mideva Venture labs embarked on a research initiative on ‘Understanding the E-Mobility landscape in Kenya’ as part of our climate and sustainability portfolio contributions in the space. From our work thus far, we have realized that a wide information-and-data gap exists thus inhibiting information-driven and future-proof decisions being made by various ecosystem players in the space.
An accelerated uptake of e-mobility in Kenya would require a fair assessment of different ecosystem players, assets, infrastructures and relationships in order to unlock insights that have the potential to open gateways for new business models, opportunities and lead to the creation of a novel green jobs job ecosystem.
Addressing the information gap
in the E-Mobility ecosystem
An important often-neglected aspect in e-mobility is social research. We believe this is an important ecosystem component in driving uptake
Market Reports
There are high-level market reports on e-mobility but there still exists a need for in-depth comprehensive market intelligence reports that touches on both the quantitative and social econometrics needed to wholesomely understand the market.
Research Approach
By observation, the main research approach opted for by most market players have used unbalanced randomization, have been largely semi-scientific research and neglected the social aspect of research, which does not unlock much of the useful low-level insights.
Rapid Progress
Rapid progress in electric mobility necessitates innovative approaches which can be triggered by social-side research introspection on the landscape, and granulated understanding of the nature of consumers.
How might we
support organizations and partners in the E-mobility ecosystem design more
user-centered solutions?
Research Objectives
To explore the 2-Wheeler ecosystem landscape in Kenya including use-cases and ecosystem linkages
To identify and understand the 2-Wheeler Users needs and pain points in the Kenyan Electric vehicles market.
To explore the role of culture and communities within Kenya, in shaping 2-Wheeler Users’ needs and preferences of EV’s
To develop actionable recommendations for EV 2-Wheeler Providers and other key stakeholders in Kenya based on the research findings so as to deliver user-centered models
Our Approach
Human- Centered Approach
Comprehensive:
We explore the whole ecosystem and get the input of all players
We integrate a social
lens to our work.
Our Role in the E-Mobility Lanscape
What is the outcome?
Outcomes for E-mobility solution providers
- 01 Customer Intelligence
- 02 Product Development / Re-Engineering
- 03 Process Optimization
- 04 Business Model Innovation and Refinement
- 05 Market Entry/ Penetration Strategy
- 06 Data Monitoring Structures
- 07 Collaboration
Outcome for other key stakeholders (Financiers, Development Agencies, Regulators)
- 01 Landscape Understanding to inform strategic fit
- 02 Information-Driven Investment Decisions
- 03 Evidence-Based Policy Lobbying & urban planning
- 04 Impact Tracking
- 05 Safety & Standards Testing
- 06 Inclusive mobility
Opportunities for innovation
- 01 New startups
- 02 Open innovation challenge
- 03 Incubation and acceleration programs
We are undertaking an
E-Mobility Series Approach
>> Phase 1 <<
Early Insights From
Phase 1
Prospective buyers are very open to purchasing EV bicycles/motorcycles over an ICE one
Full Satisfaction Rate on EV Bicycle/Motorcycle
Prospective buyers prefer Pay-As-You-Go models to finance their 2W vehicle
Consumer Adoption
And Behaviours
Who we have engaged
100%
Of the top 3 Electric Bicycle Retailers
50%
Of the top 8 Electric Motorcycle Retailers with assets
75%
Of the 4 EMAK registered Charging Infrastructure Providers
2
E4W retailers/Fleet managers
25%
Of the 4 main E3W retailers/Fleet managers
33%
Of the top 6 Financiers (Both Micro-lenders & B2B financial institutions)
1
Development Agency
2
Industry Groups
Want to learn more about the E-mobility Landscape?
Engage with us on the E-mobility Future Outlook and Recommendations through:
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