We co-designed four experiment models to prototype and test out how to best penetrate the ice supply ecosystem for each of the targeted value chains (Fish, Agrifoods, Meat & FMCG). The Large Scale Ice Production & Distribution model was generally inspired by similar production operations and deployment of Fast Moving Consumer Goods in the region, where goods are supplied from a central production/ storage location and then distributed to multiple retail locations to serve the needs for consumers in those areas.

Small/ Mini Scale Ice Production & Distribution model targeted small scale investors looking to penetrate the market, they could invest in small/ mini plants in strategic locations that will serve as both the production facility and distribution center in a Business to Consumer model. The Large Scale Cooling Facility informed by the rising demand and growth of the horticulture industry, which creates an opportunity for investors to set up a cold facility offering Cooling As A Service (CaaS) to various value chain stakeholders.

From a large scale perspective, the business model will involve the set up of a large capacity cold facility. The small scale market cold room is an interesting initiative which can be deployed through a public private partnership with the county government.

The reason for this is the county government allocates space within the market structures it has constructed in urban areas, therefore to reduce the capital cost of physical construction, investors/ providers can leverage existing facilities and then adapt the space to accommodate the cold room.